Technology
SMART Marketing
SMART Marketing empowers health benefits companies of any size to control the messaging and images contained in their marketing materials in a simple web-based environment. SMART Marketing allows you to control all facets of your marketing materials. Using product templates, libraries of images, and other creative formatting, you are able to offer your sales channels, including resellers and brokers, the opportunity to quickly create and customize marketing materials without the risk of damaging your brand integrity. Presentations, Marketing Slicks, HTML Banner Ads, Microsites, PURL Campaigns, Posters, Mailers, and campaign responses are all managed from one central location.
Advantages- Shift the customization and branding practices to the sales channel
- Save time in creating and distributing customized marketing materials
- Remove burden of managing edits and requests for specific logos, copy, and images so your creative team is free to focus on more critical tasks
- Allow your marketing team to control the amount of flexibility allowed for each piece or each user through various selection methods, including drop-downs, single radio buttons, multiple selections, or free form text boxes
- Increase conversion rates, allowing you to respond more quickly to market conditions
Getting Started
FetterCMD offers a suite of templates for you to select in building your SMART Marketing
tool box. Administrators of the SMART Marketing application set the variable data locations
available on each piece or component. Users are then able to enter recipient-specific data in
one location that will populate into all selected components. If you are giving a presentation or
need posters to hang, mailers to invite people to a meeting, an HTML banner ad for promotion,
and follow-up thank you cards, you only enter information in one location, select all of the
components you need, and the system personalizes your entire tool box in a matter of seconds.
Users see a preview of each piece to approve the variable data. All components of a tool box
may be ordered and purchased at the same time, or selected for individual purchase.
SMART Marketing shifts the customization and branding practices to the sales channel. This practice speeds your conversion rates and allows you to respond more quickly to market conditions.